Leasing vs. Owning: The Commercial Real Estate Decision Every Business Faces

In this episode of Crushing It, host Jonathan Trimble speaks with Maury Bronstein, a commercial real estate advisor, broker, and investor and co-founder of 1912 Ventures. Bronstein explains how his background in management consulting shapes the way he approaches commercial real estate—not simply as a broker chasing listings, but as an advisor embedded alongside business leaders making critical strategic decisions. His firm works closely with founder-led companies, private equity-backed firms, and family offices to help them evaluate real estate decisions that often arise during moments of growth, restructuring, expansion, or transition.

Throughout the conversation, Bronstein highlights how real estate decisions can dramatically influence a company’s long-term trajectory. One of the most common questions businesses face is whether to lease or own property. While many entrepreneurs assume ownership is always better, Bronstein explains that leasing can often provide the flexibility companies need to expand quickly or operate across multiple locations. Real estate, he notes, is typically the second-largest expense for many companies after payroll, yet it is frequently treated as an operational detail rather than a strategic decision.

The episode also explores broader market trends affecting commercial real estate today. Bronstein discusses how remote work and post-COVID workplace shifts have reshaped office demand, creating surplus space in older buildings while newer, amenity-rich properties remain highly sought after. He also explains how demographic shifts and corporate relocations—particularly toward states like Texas—are influencing development patterns, housing demand, and commercial investment decisions across the Sun Belt.

Bronstein concludes with advice for business leaders navigating real estate decisions. He emphasizes the importance of diligence, strategic thinking, and surrounding yourself with trusted advisors who can challenge assumptions and offer objective guidance. Because real estate commitments often last decades and outlive management teams, thoughtful planning and outside expertise can prevent costly mistakes and position companies for long-term success.